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Lungen für digitales Marketing

Online Marketing Berlin

We help your company to digitally position products, offers or services online with the aim of increasing your brand awareness and sales.

Customers search specifically for information and products on the Internet. Therefore, as a company, you need to position yourself well in the digital world to attract new customers and retain existing ones so that you can increase your sales in the long term.

All online marketing measures must always be geared to the target group in order to avoid wastage.


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Local search for Google (Local SEO)

Local search engine optimization picks up your customers online and directs them to you offline in the "real" world.
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Search Engine Advertising (SEA)

We optimize, create and design your SEA campaigns for Google, Bing, Amazon, Facebook, LinkedIn & Instagram.
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Social Media Marketing (SMM)

Strengthen your brand specifically through Facebook, Twitter, Instagram, Youtube & Co. with interesting content.

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web analytics

Understand your customers. Optimize your campaigns. Define and monitor your targets.
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influencer marketing

Multiply your visibility through opinion leaders and strengthen your reach in modern media.

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conversion optimization

Convert website visitors into potential customers by optimizing your landing pages, sites & stores.
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Reputation (ORM)

Trust, reliability and respectability are the building blocks for your lasting business success.

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display marketing

Achieve higher clicks on Google, Facebook, or Instagram through visually perfectly optimized banners & ads.

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affiliate marketing

Attract new partners for your products or services and strengthen existing partner programs.
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Amazon marketing

We increase the visibility of your products on Amazon for better ranking, more visitors and higher sales.
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How do we work? The project process.

The foundations for the satisfactory success of the project are laid at the planning stage.
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01 Initialisation of the project

First of all, a rough schedule of upcoming tasks is drawn up, which is supplemented or modified as implementation progresses.

The customer provides the design team with information about his company, the products and the market situation. Which competitors appear on the market? What are the company's favoured offers in its product range? Which market development is to be expected, which goals does the customer pursue?

All these questions determine the choice of functionalities that are implemented and represented by the software and the design.

02. conceptual design and first implementation

The scope of the offer and the functions of the design are created, content and requirements for its presentation are implemented and initially implemented on a preliminary basis. The team formulates structural and strategic alternatives to offer the client decision-making options and additional elements for the website. A market analysis completes the project so that the client objectively assesses the positioning of his company in the market, presents his brand according to the segment.

03 Start of the project
When the client places the order, the project enters the internal planning of our agency. The first tasks and processes are distributed to the project groups. The domain is registered and the host is commissioned with launching the new domain.
04. design and layout

Based on the information of the analysis, a design draft is created. The company is to be presented in a personalized way, the web technology and an adequate user guidance are implemented. The functionalities of the page are also captured in the design as a whole. The software is created in its basic structures and architecture.

Programming begins, defined functions and each component of the design are translated into a concrete program code and executed. If there is a corresponding need, a graphical user interface is set up in addition to the program. This makes it easier for the user to handle the program for testing purposes.

The text editorial team creates the content, photos and graphic elements are added. Optimization for search engines and translations are further aspects of the design of the web presence.

05. the implementation

The results are made available to the customer for interim acceptance. Upon approval, the software is implemented. The customer's existing test environment is the basis for the installation. If necessary, an adequate environment can also be realized by the provider.

The project is integrated into the existing conditions and modified if necessary. At this point of the project development the interaction with operating systems is optimized, databases are set up and the communication with other applications of the customer is realized.

Adaptation and integration into the hardware and software constellation is the condition for smooth operation and integrated functionality even of the newly added components.

06. test and first run

All functions and components are now analyzed within the framework of a test plan and corrected if necessary. Any weaknesses identified are to be modified, and the test run is repeated until the problem-free runability of the application is guaranteed.

Integrated modules and special solutions requested by the customer are tested for their function. The display in different browsers and also on various end devices is tested and adapted.

07. acceptance by the customer

Once all test procedures have been satisfactorily completed and the necessary corrections and adjustments have been made, acceptance by the customer takes place. This phase of the project also serves to record final changes and additions until finally all components of the software function smoothly. After all, the preparation of the content, the desired enhancements and conversions should meet the customer's expectations.

After creating the imprint and privacy policy, the project is ready to go online.

08. support and feedback after going online

Even after successful realization of the project, it is important for us to obtain feedback from the customer. Often it is not until day-to-day operation that it is discovered that components should still be added or improvements are possible. If questions arise, we are always available to our customers and welcome cooperation even beyond the end of the project.

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